The End Of Barriers And The Changing Face Of Media…

Mar 20, 2017 by Shane O'Leary in  Platforms

It used to be so simple. There were a small number of channels in every country that got huge viewer numbers, a select number of shows that were on every week at the same time that everyone watched and talked about at the water cooler.

Your options as a creator/producer were inherently limited. To make it, you either needed to be part of these or sell to them.

But oh how times change.

And the big overarching trend in modern media is horizontality.

The silos and barriers that once existed are dissolving and breaking down. Industries are meshing into each other, and in the chaos, new models are being created.

Facebook runs mid video advertising, has  TV app and is on the hunt for original programming.

Google/YouTube offers an OTT TV app and uses video stars to create original programming too.

Netflix and Amazon are spending over $10 billion dollars on award winning content this year.

Snapchat is trying to attack TV ad spend and is partnering with Vice and other media companies to create original series.

Twitter is entering into live streaming sports deals.

Vodafone, Eir and BT have their own quad play packages.

Verizon have their own OTT TV channel.

The list goes on and on.

There are no rules any more.

All this means is that what we need to change our definition of what we traditionally know as ‘channels’. There are no boundaries, the reality of the modern world is one of converged digital devices and blurred lines.

And this mega trend of horizontality also represents an enormous opportunity. There’s never been more demand for content and everyone from Facebook to Amazon, Netflix to Snapchat wants to produce and support interesting, original programming.

All it requires is a mindset shift.

 

 

 

Netflix To Invest $2 Billion Into European Content…

Mar 01, 2017

With the streaming wars hotting up and Amazon et al ramping up their content spend, Netlix CEO Reed Hastings has taken the opportunity of a trip to Berlin to give the European content market a capital injection.

Speaking at the Netflix – See What’s Next event in the German capital on Wednesday, Hastings announced bold plans to up Netflix’ European content quotient, including licensed programming, original content and co-production opportunities.

Quantifying The Enormous Potential For Growth In Ott/streaming…

Feb 23, 2017

Streaming service providers like Direct TV and Sling typically use very considered  language when discussing the growth of streaming. Usually, high level execs describe how their services ‘supplement’ existing linear TV and don’t necessarily replace it.

But the times are a changin’ it seems.

Inside Facebook & Snapchat’s Battle To Become ‘the New Tv’…

Feb 07, 2017

“The more they can make themselves like TV, it will certainly better position them for those ad dollars.” Kieley Taylor, GroupM

“I expect the Facebook feed to be pretty much all video within five years.” Nichola Mendelsohn, Facebook VP EMEA

“We wanted to figure out how to capture the entertainment and creativity of television advertisement, but to make our ads better than TV” Snapchat IPO Filing