There’s a great quote about innovation that really sums up the diffusion of new ideas – “innovation comes slowly at first, and then all at once”. With Snapchat, Facebook, YouTube, Amazon and Netflix all on the prowl for new content, it seems the tipping point has finally come for TV. And it’s happening all at once.
After launching mid roll video ads earlier this week and announcing that it was on the hunt for original content, Facebook has taken the next step in its battle to take a bite out of the TV market.
Long mooted, Facebook’s new dedicated video app is now officially available on the Apple TV and on Samsung Smart TVs.
For the moment, the app will allow easy access to Facebook videos on the Apple TV, and will recommend content shared by friends and based on pages you already like on the social networking site – in a similar manner to how the usual Facebook feed operates. The Apple TV app doesn’t let you browse your newsfeed or see your friends’ photos however – it’s all about video playback and live streaming.
The app will also serve as a central hub for Facebook Live streaming. Facebook has put a big priority on live streaming over the past 12 months, taking out advertising campaigns to promote the feature, and partnering with brands and influencers to create live content.
In essence, Facebook seems to be testing the waters around TV style live video and original scripted shows. Even more interestingly, the company seems to be making a play for more live sports content.
According to Reuters, Facebook is thinking about signing a deal with the MLB to stream one baseball game per week, and the company has also done deals with La Liga in Spain and the Mexican football league. This could be a sign that Facebook wants to ramp up exclusive live content, and a major sport like baseball with its enormous fanbase and even larger volume of games would be a smart place to start.
Facebook has an estimated 1 billion+ users and huge advertising revenues, this is the next big strategic push from the company, which also owns Instagram, WhatsApp and Oculus VR. TV is fragmenting like never before and Facbeook seems to be putting itself at the forefront of the OTT movement.
At Mediacon 2017, one of our key areas of focus will be selling to large platforms like Netflix, Amazon and Facebook. Buy your ticket now and find out how to operate successfully in this ‘FANG’ environment.