Facebook Is Pushing Even Deeper Into Tv With A New Ott App…

Mar 13, 2017 by Shane O'Leary in  Platforms

There’s a great quote about innovation that really sums up the diffusion of new ideas – “innovation comes slowly at first, and then all at once”. With Snapchat, Facebook, YouTube, Amazon and Netflix all on the prowl for new content, it seems the tipping point has finally come for TV. And it’s happening all at once.

After launching mid roll video ads earlier this week and announcing that it was on the hunt for original content, Facebook has taken the next step in its battle to take a bite out of the TV market.

Long mooted, Facebook’s new dedicated video app is now officially available on the Apple TV and on Samsung Smart TVs.

For the moment, the app will allow easy access to Facebook videos on the Apple TV, and will recommend content shared by friends and based on pages you already like on the social networking site – in a similar manner to how the usual Facebook feed operates.  The Apple TV app doesn’t let you browse your newsfeed or see your friends’ photos however – it’s all about video playback and live streaming.

The app will also serve as a central hub for Facebook Live streaming. Facebook has put a big priority on live streaming over the past 12 months, taking out advertising campaigns to promote the feature, and partnering with brands and influencers to create live content.

In essence, Facebook seems to be testing the waters around TV style live video and original scripted shows. Even more interestingly, the company seems to be making a play for more live sports content.

According to Reuters, Facebook is thinking about signing a deal with the MLB to stream one baseball game per week, and the company has also done deals with La Liga in Spain and the Mexican football league. This could be a sign that Facebook wants to ramp up exclusive live content, and a major sport like baseball with its enormous fanbase and even larger volume of games would be a smart place to start.

Facebook has an estimated 1 billion+ users and huge advertising revenues, this is the next big strategic push from the company, which also owns Instagram, WhatsApp and Oculus VR. TV is fragmenting like never before and Facbeook seems to be putting itself at the forefront of the OTT movement.

At Mediacon 2017, one of our key areas of focus will be selling to large platforms like Netflix, Amazon and Facebook. Buy your ticket now and find out how to operate successfully in this ‘FANG’ environment.

Quantifying The Enormous Potential For Growth In Ott/streaming…

Feb 23, 2017

Streaming service providers like Direct TV and Sling typically use very considered  language when discussing the growth of streaming. Usually, high level execs describe how their services ‘supplement’ existing linear TV and don’t necessarily replace it.

But the times are a changin’ it seems.

Inside Facebook & Snapchat’s Battle To Become ‘the New Tv’…

Feb 07, 2017

“The more they can make themselves like TV, it will certainly better position them for those ad dollars.” Kieley Taylor, GroupM

“I expect the Facebook feed to be pretty much all video within five years.” Nichola Mendelsohn, Facebook VP EMEA

“We wanted to figure out how to capture the entertainment and creativity of television advertisement, but to make our ads better than TV” Snapchat IPO Filing

The End Of Barriers And The Changing Face Of Media…

Mar 20, 2017

It used to be so simple. There were a small number of channels in every country that got huge viewer numbers, a select number of shows that were on every week at the same time that everyone watched and talked about at the water cooler.

Your options as a creator/producer were inherently limited. To make it, you either needed to be part of these or sell to them.

But oh how times change.

And the big overarching trend in modern media is horizontality.

The silos and barriers that once existed are dissolving and breaking down. Industries are meshing into each other, and in the chaos, new models are being created.

Facebook runs mid video advertising, has  TV app and is on the hunt for original programming.

Google/YouTube offers an OTT TV app and uses video stars to create original programming too.

Netflix and Amazon are spending over $10 billion dollars on award winning content this year.

Snapchat is trying to attack TV ad spend and is partnering with Vice and other media companies to create original series.

Twitter is entering into live streaming sports deals.

Vodafone, Eir and BT have their own quad play packages.

Verizon have their own OTT TV channel.

The list goes on and on.

There are no rules any more.

All this means is that what we need to change our definition of what we traditionally know as ‘channels’. There are no boundaries, the reality of the modern world is one of converged digital devices and blurred lines.

And this mega trend of horizontality also represents an enormous opportunity. There’s never been more demand for content and everyone from Facebook to Amazon, Netflix to Snapchat wants to produce and support interesting, original programming.

All it requires is a mindset shift.