With the streaming wars hotting up and Amazon et al ramping up their content spend, Netlix CEO Reed Hastings has taken the opportunity of a trip to Berlin to give the European content market a capital injection.
Speaking at the Netflix – See What’s Next event in the German capital on Wednesday, Hastings announced bold plans to up Netflix’ European content quotient, including licensed programming, original content and co-production opportunities.
With European content already surfing a huge wave of momentum from Borgen to Black Mirror to The Young Pope, this announcement offers further enormous opportunities to the continent’s creators. According to Hastings, European content is watched by more than 93 million Netflix subscribers globally, and the overall Netflix subscriber base would soon exceed 100 million.
Of course Netflix has had a strong history in Europe since the beginning. Its first original series was “Lilyhammer,” a co-production with Norwegian public broadcaster NRK1 about a New York gangster exiled to Norway, and according to Hastings the company ‘just getting started’ on this side of the Atlantic.
He also mooted that Netflix was proud to be used as a platform to take European content global, giving the example that of viewers who watched Netflix’s European shows, more than half were outside of Europe, “which is why we are confident our upcoming slate of international shows will be enjoyed by viewers in their home countries and beyond.”
The announcement, while positive in terms of budget, also illustrates the changing face of the industry, and the importance of understanding how to pitch to and engage with these large platforms. According to an interesting Monocle piece about Netflix, there are specific considerations that the commissioning team look for and understanding those nuances are vital.
If you fancy taking a bite of this $2 billion market in 2017, one of the masterclasses we’ll be running this May focuses on the secrets behind pitching to these new platforms.
We’ll invite a select group of attendees on a first come first serve basis, and they’ll get to sit in on an hour long masterclass offered by one of our gold standard speakers, who’ll outline these tricks and answer all questions.
For example, Frank Spotnitz, already announced for 2017, has had enormous success with his top rated ‘Man In The High Castle’.
The industry is changing, we’re offering you the knowledge, network and tools to change with it.
Click here to secure your ticket now and book into our masterclasses (included in the ticket).