Every now and again a mass behaviour theory comes along that rocks the media, marketing and technology worlds. Think Seth Godin’s ‘Purple Cow’, Malcolm Gladwell’s ‘Outliers’, Chris Anderson’s ‘The Long Tail’ and many more over the years.
Streaming service providers like Direct TV and Sling typically use very considered language when discussing the growth of streaming. Usually, high level execs describe how their services ‘supplement’ existing linear TV and don’t necessarily replace it.
But the times are a changin’ it seems.
The world of content has never been more open and globalised. Platforms like Netflix and Amazon operate in over 190 territories. Co-production is an increasingly vital part of any media execs strategic playbook.
Netflix sent out a press release this week announcing some of its new lineup for 2017. A big enough story in itself, and certainly there were some intriguing announcements, including new season of The OA, OITNB, Chef’s Table and a new science series with Bill Nye.
But for those in the indstry, the main headline really stuck out: