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Rethinking Tv Digital Strategies

Broadcaster Digital strategies were built around the concept of the online Catchup Player – but these players have been around for over a decade and we

are now in a world of social, mobile and new platforms.

So What’s next for broadcasters in a digital age?

Is the Linear Schedule still sacrosanct?

Is there a massive demo gap? Linear TV is for old people , Digital for younger?

What about Cord cutters and cord-nevers – how do broadcasters reach them  in the future?

Where are the ad dollars and audience going ?

This panel delves into this issues and looks to where strategies, audiences and ad dollars  are going – and hence where content and producers must follow.

Panellists :

Richard Kanee, Head of Digital , CBC

Aisling McCabe, Director of Strategic Platforms and Partnerships , RTÉ

Kirsty Hunter, Digital Commercial Director, Fremantle Media UK

Lotten Bruun Esselin, Commissioning Editor , Factual & Docs, SVT Sweden

May 10 @ 11:30

11:30

– 12:00

(30′)

Dublin Castle Conference Centre

Richard Kanee