Broadcaster Digital strategies were built around the concept of the online Catchup Player – but these players have been around for over a decade and we
are now in a world of social, mobile and new platforms.
So What’s next for broadcasters in a digital age?
Is the Linear Schedule still sacrosanct?
Is there a massive demo gap? Linear TV is for old people , Digital for younger?
What about Cord cutters and cord-nevers – how do broadcasters reach them in the future?
Where are the ad dollars and audience going ?
This panel delves into this issues and looks to where strategies, audiences and ad dollars are going – and hence where content and producers must follow.
Richard Kanee, Head of Digital , CBC
Aisling McCabe, Director of Strategic Platforms and Partnerships , RTÉ
Kirsty Hunter, Digital Commercial Director, Fremantle Media UK
Lotten Bruun Esselin, Commissioning Editor , Factual & Docs, SVT Sweden
May 10 @ 11:30
Dublin Castle Conference Centre