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aidan Mccullen


Senior Partner

Aidan McCullen is an Irish International Rugby Player and spent 10 years as a professional rugby player playing for Leinster, Toulouse and London Irish.

In his final years he researched the Irish advertising market and spotted an opportunity in digital advertising. At 31, he started an internship with Communicorp and one year later set up Communicorp Digital. Aidan is recognised in the Irish media industry as the pioneer of innovative cross platform selling.

After countless awards and successful campaigns Communicorp Digital merged with the sales teams of Newstalk, Today FM and TXFM to create Communicorp One, where Aidan was Director of Digital and Innovation for the Group, focusing on future revenue lines and product advancements.

Aidan joined RTÉ as Head of Innovation partnerships and funding. With his passion for innovation and digital media, Aidan has been the driving innovation in RTE recently opening an internal innovation lab and delivering RTE’s first competitive innovation fund.

Aidan is a Board member with Irish Internet Association, Syllabus council member with Digital Marketing Institute and host of the Innovation radio show and editor of the Thursday Thought blog

He is a regular Conference Speaker, IAB, Creative Commons, 3XE, Futuresope and upcoming Digiday European Publishing.