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Bertrand Villegas

Co-founder, The Wit

Co-founder, The Wit

Bertrand Villegas is the co-founder of The WIT, the leading agency specialized in research and information on tv and digital content worldwide.

With The Wit’s Geneva-based team and researchers worldwide, Bertrand tracks the new ideas in tv and digital content, and the emerging trends.

The Wit services are used by the most active broadcasters, producers, distributors and advertisers worldwide: the “Daily Wit” for projects and pilots, the “Fresh” online database for all new tv and digital programs, “The Cool” for creative trends, “The WitspottER” for social tv analytics and best digital practices and “The Wit Schedules” for programming strategies.