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isaac Quiroga


Strategy & Distribution

Isaac Quiroga, Senior Manager, Global Content Strategy & Distribution, New Media, oversees the development and execution of content distribution strategies for nonlinear platforms, including YouTube, for Mattel brands worldwide including Barbie™, Hot Wheels™, Monster High™, Ever After High™, Thomas & Friends™ and American Girl™.

Isaac is responsible for Mattel’s YouTube partnership and programming strategy for more than 20 YouTube channels across the Mattel brand portfolio, which distributed 2,500 minutes of brand content in 2015.

Prior to his current role at Mattel, Isaac was responsible for placing, promoting and launching some of the world’s most iconic preschool properties for HIT Entertainment, including Thomas & Friends™, Bob the Builder™, Barney™, Angelina Ballerina™, and Pingu™, on top broadcast and digital platforms in North and South America