Global Head of Strategy & Transformation, Blue 449
After completing a Master Degree in Sciences of Information & Communication (Paris IV Sorbonne – CELSA), Wanessa started her career in 2004 in Publicis & Nous’ Strategic Planning (creative agency), managing clients such as Hermès, Le Printemps, Boucheron or John Lobb.
Then, to broaden and challenge her strategic thinking, she penetrated the world of retail in 2007. Hired by Casino Group as International Brand Manager, she juggled with concrete shopper problematics, private label maximization, Media & PR, product, malls & merch innovation.
From 2010 to 2016, she has combined her mixed Luxury-FMCG culture leading the Strategic Planning Dpt. of ZenithOptimedia / Publicis Media France, managing a hybrid team – at the intersection of data & creativity – which integrated Social Strategy & Innovation.
She has driven missions for various local & international clients such as L’Oréal, Marionnaud, Richemont, Marie Claire, Puma, Daimler Mercedes, Toyota, SCA (…) having at heart to smooth the relationship between creative & media partners.
She has run the development across the Network of breakthrough & exclusive ethnographic methodologies designed to seize with accuracy the mutations of lifestyles & consumption.
In June 2016, she has joined Blue 449 as Global Head of Strategy & Transformation to embody, fuel and deploy the Open Source philosophy, among Talents & Clients.
Besides, she teaches Strategic Planning & Semiotics in three Universities – The Sorbonne (CELSA), ISCOM & Sciences Po – and conducts a PhD on “Emotions, between mood profiling & feelings measurement”.